What I found, surprisingly, was that not all frames that say they are made in Europe are truly European. They are made from parts that are manufactured wherever they can, at the lowest price that they can possibly be made, and shipped to a warehouse in Italy (for example). There, they will be assembled by an Italian. This is enough for some manufactures to claim that their product is “Made in Italy”. Yes, Italy is synonymous with quality but can you really expect that level of quality with parts made in China (again, for examples only)? For me, the answer is no, definitely not. Furthermore, I say shame on an industry that allows this kind of marketing ploy and false advertising to be the standard. I want frames that are well made and backed by generations of expertise and a culture of superior quality.
After a lengthy search, I have found what I am looking for in the Lafont line. If you don’t know the name, don’t worry you’re not out of the loop. Lafont only specialize in glasses. They don’t make purses or shoes or watches so their brand isn’t as easily recognizable as others. However, I have found that those that are interested in a quality piece of eyewear are already familiar with it.
Lafont is a family owned company that was started by Loius Lafont in 1923 in Paris. It is still run by Loius’ progeny to this day. This was a fact that proved very important to me since I work for a small, family owned company. The Lafont line is beautiful to look at but, more importantly, they are made beautifully. The designers are French and focus on styles that are uniquely Parisian. They are fun and quirky and sophisticated and sheik; a perfect addition to any wardrobe. The plastic frames are made of Italian acetate and have over 200 colors and patterns. 80% of which are entirely exclusive to the Lafont brand. The spring hinges are German and their titaniums are Japanese. Both of which set the quality standard in the industry.
So, what I have in the Lafont collection is a frame line that is truly European. The quality and designs are unparalleled and I could not be more confident that my patients are getting the quality and style they deserve.
Interested in trying a Lafont on for yourself to see if they live up to the hype? Please, come in and have some fun trying them on. I’m convinced that simply viewing the line and trying one on is enough to know what the extra cost is for. If you fall in love with one, as I’m sure you will, you can take advantage of our January sale. All Lafonts are 20% off for the entire month.